Pamper dad – Diwatang Maria

Pamper dad

People are starting to realize the importance of natural or organic products. This green beauty movement is more than a practice that was adopted just recently but rather a reticent movement, which started sometime and is growing as consumers are being empowered by the fact that there can be a better and safer choice.

In a world where men and women lead busy lives and play different roles, a conscious effort for self-care matters more than ever. From simply choosing to eat healthier to booking that massage on the weekend, self-care comes in many different forms that don’t have to be grand. Dove believes that self-care is not just about one-off luxuries, it is also about the small acts you do every day—like taking a shower, for one.

Most people think that taking a shower is just another cleansing routine. But now, you can turn shower time into a moment of self-care with Dove Body Wash. It deeply moisturizes while gently cleansing the skin and gives that extra pampering experience with its rich, creamy lather. The body wash showers your skin with the care that it deserves, making it feel clean, smooth and bouncy.

“Self-care is so important these days and we at Dove believe you don’t need to go extravagant distances to practice self-care,” said Faye Raborar, Dove Skin Cleansing Brand Manager. “With the body wash’s nourishing care and luxurious lather, you can really feel pampered for even just five minutes a day.”

The body wash range has three variants: Deeply Nourishing, Gentle Exfoliating and Sensitive. And all three clean like soap with its gentle cleansers and moisturize like lotion with its skin-friendly NutriumMoisture, the brand’s unique blend of moisturizers, making them suitable for daily use.

Looking beautiful is still relevant. Even in times of calamity or pandemic, men and women choose to look dapper in and out of their homes. But beneath this consciousness to look good, everyone nowadays gives the same emphasis on the importance of feeling good at the same time, a realization that seemed to have led the industry to a continuous transformation.

There is no denying, a lot of consumers are still swayed by the popular concept of beauty – pouty lips, oozing butt, massive breasts, obvious cheekbones, trendy hairstyles and whatnot- Hollywood has drilled in their psyche, countless people are beginning to ask if these products endorsed by celebrities that help them look appealing are safe, harmless, organic, and even ethical.

This gave rise to green beauty, a growing movement of people and industries who want to be beautiful and responsible at the same time.

The term green beauty has no precise definition in the dictionary. The person who coined this term must have drawn it from the conclusion of ascensional aesthetic (the belief that one should rise from lower to higher forms of beauty), with contention that artificial beauty is enjoyable.

To be clear about it, green beauty is clean beauty and generally refers to products which are non-toxic and not harmful whether they are natural or not. One must take not that there is no such thing as ‘chemical-free’ cosmetics since every ingredient used in developing a cosmetic product, natural or synthetic is a chemical. What green beauty tries to emphasize is the absence of harsh synthetic elements, which are toxic and carcinogenic every consumer applies in his/her body, and at the same time do not destroy the environment.

This commercial ethos covers a wide spectrum of principles that advocates the use of products that are not harmful to one’s health and the planet. It comes with an awareness that being ‘green’ also means being socially responsible and ethically mindful.

In the Philippines, Diwatang Maria is setting the benchmark for green beauty. It is a local start-up brand that blends science and passion to give Filipinos access to effective, achievable, and sustainable skincare.

“We offer high-quality and locally made organic soaps that help your skin achieve that healthy glow to which the diwatas are known for,” shared Ma. Concepcion Macalintal, founder and Chief Executive Officer.

The company was founded in 2018 when she saw the need to provide beauty products that will not only help consumers attain the results from the products they are using, but also to embrace a business ethic that provides consumers ‘green beauty’ products that are natural, organic, safe, free from harmful and toxic ingredients, and safe to the environment.

Expressing why the brand chose to be in the green beauty market, Macalintal said, “People are starting to realize the importance of natural or organic products. This green beauty movement is more than a practice that was adopted just recently but rather a reticent movement, which started sometime and is growing as consumers are being empowered by the fact that there can be a better and safer choice.”

She also added that her company wanted to promote the use of locally made organic goods and “gather support as they promote eco-friendly products and we want to share that Filipino-made products are on a par with international brands when it comes to producing premium quality soaps.”

Available in Lazada and Shopee, Diwatang Maria recently introduced its three pilot products, namely Mariang Makiling, Mariang Sinukuan, Mariang Cacao. Maria Makiling, the sacred protector of Mt. Makiling gives you the harmonious combination of Papaya Enzyme and Kojic Acid, which is an organic compound derived from fungi and malting of rice known to be effective in improving the appearance of melasma and hyperpigmentation. Maria Makiling soap also uses Coconut Oil and Aloe Vera that work best to prevent acne and blemishes. Its rich lather leaves the skin healthy and glowing.

Meanwhile, Sinukuan contains Oatmeal Kernel and Colloidal Oatmeal that help your skin free from irritation and itching. Made for sensitive skin, it combines the power of Papaya Enzyme, Glutathione, and Kojic Acid to provide your skin the antioxidants that keep the skin healthy, clean and glowing. It also contains coconut oil and aloe vera, together with oatmeal, they form a trio of antibacterial and anti-inflammatory lather for healthy and radiant skin. Cacao, the chocolate-scented soap, nourishes the skin through the skin-enhancing benefits from Oatmeal Kernel, Colloidal Oatmeal, and Shea Butter. The powerful moisturizing effect of this trio helps the skin to delay aging and boosts the production of collagen. All variants are all-natural, paraben-free, and free of other harmful ingredients.

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