News & Media – Diwatang Maria
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Pamper dad

In a world where men and women lead busy lives and play different roles, a conscious effort for self-care matters more than ever. From simply choosing to eat healthier to booking that massage on the weekend, self-care comes in many different forms that don’t have to be grand. Dove believes that self-care is not just about one-off luxuries, it is also about the small acts you do every day—like taking a shower, for one.

Most people think that taking a shower is just another cleansing routine. But now, you can turn shower time into a moment of self-care with Dove Body Wash. It deeply moisturizes while gently cleansing the skin and gives that extra pampering experience with its rich, creamy lather. The body wash showers your skin with the care that it deserves, making it feel clean, smooth and bouncy.

“Self-care is so important these days and we at Dove believe you don’t need to go extravagant distances to practice self-care,” said Faye Raborar, Dove Skin Cleansing Brand Manager. “With the body wash’s nourishing care and luxurious lather, you can really feel pampered for even just five minutes a day.”

The body wash range has three variants: Deeply Nourishing, Gentle Exfoliating and Sensitive. And all three clean like soap with its gentle cleansers and moisturize like lotion with its skin-friendly NutriumMoisture, the brand’s unique blend of moisturizers, making them suitable for daily use.

Looking beautiful is still relevant. Even in times of calamity or pandemic, men and women choose to look dapper in and out of their homes. But beneath this consciousness to look good, everyone nowadays gives the same emphasis on the importance of feeling good at the same time, a realization that seemed to have led the industry to a continuous transformation.

There is no denying, a lot of consumers are still swayed by the popular concept of beauty – pouty lips, oozing butt, massive breasts, obvious cheekbones, trendy hairstyles and whatnot- Hollywood has drilled in their psyche, countless people are beginning to ask if these products endorsed by celebrities that help them look appealing are safe, harmless, organic, and even ethical.

This gave rise to green beauty, a growing movement of people and industries who want to be beautiful and responsible at the same time.

The term green beauty has no precise definition in the dictionary. The person who coined this term must have drawn it from the conclusion of ascensional aesthetic (the belief that one should rise from lower to higher forms of beauty), with contention that artificial beauty is enjoyable.

To be clear about it, green beauty is clean beauty and generally refers to products which are non-toxic and not harmful whether they are natural or not. One must take not that there is no such thing as ‘chemical-free’ cosmetics since every ingredient used in developing a cosmetic product, natural or synthetic is a chemical. What green beauty tries to emphasize is the absence of harsh synthetic elements, which are toxic and carcinogenic every consumer applies in his/her body, and at the same time do not destroy the environment.

This commercial ethos covers a wide spectrum of principles that advocates the use of products that are not harmful to one’s health and the planet. It comes with an awareness that being ‘green’ also means being socially responsible and ethically mindful.

In the Philippines, Diwatang Maria is setting the benchmark for green beauty. It is a local start-up brand that blends science and passion to give Filipinos access to effective, achievable, and sustainable skincare.

“We offer high-quality and locally made organic soaps that help your skin achieve that healthy glow to which the diwatas are known for,” shared Ma. Concepcion Macalintal, founder and Chief Executive Officer.

The company was founded in 2018 when she saw the need to provide beauty products that will not only help consumers attain the results from the products they are using, but also to embrace a business ethic that provides consumers ‘green beauty’ products that are natural, organic, safe, free from harmful and toxic ingredients, and safe to the environment.

Expressing why the brand chose to be in the green beauty market, Macalintal said, “People are starting to realize the importance of natural or organic products. This green beauty movement is more than a practice that was adopted just recently but rather a reticent movement, which started sometime and is growing as consumers are being empowered by the fact that there can be a better and safer choice.”

She also added that her company wanted to promote the use of locally made organic goods and “gather support as they promote eco-friendly products and we want to share that Filipino-made products are on a par with international brands when it comes to producing premium quality soaps.”

Available in Lazada and Shopee, Diwatang Maria recently introduced its three pilot products, namely Mariang Makiling, Mariang Sinukuan, Mariang Cacao. Maria Makiling, the sacred protector of Mt. Makiling gives you the harmonious combination of Papaya Enzyme and Kojic Acid, which is an organic compound derived from fungi and malting of rice known to be effective in improving the appearance of melasma and hyperpigmentation. Maria Makiling soap also uses Coconut Oil and Aloe Vera that work best to prevent acne and blemishes. Its rich lather leaves the skin healthy and glowing.

Meanwhile, Sinukuan contains Oatmeal Kernel and Colloidal Oatmeal that help your skin free from irritation and itching. Made for sensitive skin, it combines the power of Papaya Enzyme, Glutathione, and Kojic Acid to provide your skin the antioxidants that keep the skin healthy, clean and glowing. It also contains coconut oil and aloe vera, together with oatmeal, they form a trio of antibacterial and anti-inflammatory lather for healthy and radiant skin. Cacao, the chocolate-scented soap, nourishes the skin through the skin-enhancing benefits from Oatmeal Kernel, Colloidal Oatmeal, and Shea Butter. The powerful moisturizing effect of this trio helps the skin to delay aging and boosts the production of collagen. All variants are all-natural, paraben-free, and free of other harmful ingredients.

Local, Green Beauty soaps

Born into a family of soap makers, Ma. Concepcion Macalintal is passionate about green beauty, so she created her own line of organic soaps, Diwatang Maria, named after goddesses who protect the mountains they inhabit.

Diwatang Maria Makiling is an orange soap combining papaya enzyme and Kojic acid to lighten melasma and hyperpigmentation; Sinukuan has oatmeal to relieve irritation and itchiness, while glutathione, Kojic acid and papaya enzyme lighten and brighten; chocolate-scented Cacao has no lighteners but shea butter and oatmeal to nourish, tone and soothe skin.

Diwatang Maria is open to distributors and Macalintal launched Project Bayanihan for her resellers to make a living during the pandemic.

* * *

Read more about this article here: https://www.philstar.com/lifestyle/fashion-and-beauty/2020/12/30/2066955/local-asian-beauty-brands-flourish-new-normal

‘Green beauty’ for her

‘Green beauty’ for her

Pursing the movement of “Green Beauty,” which highlights the use of non-toxic, natural and organic ingredients in personal care products, local start-up brand Diwatang Maria brings to the market a safer choice for skincare with its range of soaps.

Promoting the use of locally made organic goods at the same time, they launched three pilot products: Mariang Makiling combines the efficacy of papaya enzyme and Kojic acid in improving the appearance of melasma and hyperpigmentation; Mariang Sinukuan contains oatmeal kernels and colloidal oatmeal that free the skin from irritation and itching; and Mariang Cacao, the chocolate-scented variant nourishes the skin through the benefits from oatmeal kernels, colloidal oatmeal, and shea butterto delay aging and boost the production of collagen.

The soaps, which are all-natural, paraben-free and free of other harmful ingredients, are available via popular shopping apps.

 

Read more about this article here: https://www.manilatimes.net/2020/06/27/weekly/the-lookbook/beauty-and-grooming-essentials/735709/

Proudly Lokal, Diwatang Maria soars high this 2020 amid the pandemic

Diwatang Maria Corporation, the maker of premium organic soap Diwatang Maria, in a bid to inspire startup companies and even the small to medium entrepreneurs, in a virtual press conference held on Nov. 20 announced the company’s milestones that were achieved during the past months, overcoming the challenges brought by the pandemic.

 

Diwatang Maria president and CEO Ma. Concepcion ‘Macon’ Macalintal shared with the members of the press and bloggers the little triumphs of the company over the past months that she see will eventually help Diwatang Maria realize its goals for the brand especially that her products are now available in All Day Supermarket, SM Kultura and Sesou.

Macalintal, who is a passionate supporter of Filipino products and Filipino culture aims to encourage more Filipino consumers to patronize locally-made products especially during this global economic crisis.

Small victories

According to Macalintal, Diwatang Maria started to push the brand to the market only a couple of weeks before the lockdown, which became the biggest hurdle for Diwatang Maria to move and market the products.

“No one was prepared for the lockdown and who would have thought that we will witness a global pandemic and economic crisis that we are facing now. But we have these little successes amid all these trials that everyone is facing,” she stressed.

Macalintal said that she risked a lot of things when she started building the brand. “I have so much faith in the ingenuity of Filipinos and I love our culture of Diwatas so I named the products after the three Filipina Diwatas.  I quit my career because I know in my heart I have good products to offer and I want to reach out to many people who are depressing over their skin conditions, which I was in the same position before. I was dreaming big –  to sell products that are also environment friendly but very good for the skin.”

One of the risks she took was for her products to be organic and eco-friendly but still affordable. “I believe that one of our successes is being able to offer premium organic soaps and at the same time package them in environment-friendly materials and sell at a reasonable price.”

The past months, Diwatang Maria relied on its online platforms to push its products until resellers coming from different parts of the country began offering the soaps. “On our 2nd anniversary last September, we launched our Bayanihan Program, which was aimed at getting at least 200 resellers by offering them a reseller kit that only cost P1632, inclusive of 15 soaps and sample soaps.”

Macalintal stressed that the Bayanihan Program was to help those who are looking for livelihood while in quarantine. “My heartfelt gratitude to all our resellers who play a big part on the growth of our company. Through the Bayanihan Program we reached our goal to grow the community of our resellers all over the county.”

Pushing the product a little bit more, those who have tried the soaps from other countries also started to partner with Diwatang Maria. Believing in the ability and knowledge of Macalintal, former colleagues who are living in other countries also shared her passion to promote Filipino products. “This year, Diwatang Maria reached the shores of the Bahamas, Singapore and the United Kingdom. And we are very pleased with the outpour of support of our kababayans in these countries. We also have orders from other continents but we will accommodate them next year, since our goal for 2020 is to penetrate the Philippine market better this last quarter of 2020.

In the face of the pandemic Diwatang Maria is also thankful for another milestone, which she knows will open more doors for the brand. “A couple of months ago, one of the best news we received this year was when All Day Supermarket accepted Diwatang Maria. We are grateful for the their trust and for giving us the chance to be in their shelves,:” Macalintal noted.

To make the year even better Diwatang Maria is once again rejoicing for another great feat – SM Kultura and Sesou will now offer Diwatang Maria soaps in their stores.

“Last April, I was struggling to do everything on my own since I can’t let my staff risk their health in delivering the orders. I drove and delivered all the orders even if they are just two or three orders, or sometimes just one soap. I braved all the checkpoints and curfews, and looking back at the past months, I feel really blessed and thankful for all these little wins,” she added.

Diwatang Maria looks forward to a better 2021

Currently, Diwatang Maria premium organic soaps are available in Shopee, Lazada, All Day Supermarket, SM Kultura, Sesou and other online stores and social media platforms; however, the company is looking at bigger distribution channels since the demands from consumers nationwide are also getting bigger.

Aside from this, Diwatang Maria will also be launching new product line that is also organic and eco-friendly and will surely follow the same branding – carrying Filipino names.

“We have several projects in the pipeline that will push the brand to the market and of course to continue support our small entrepreneurs to earn while at home. While we are still navigating and learning the curves of the new normal, Diwatang Maria next year will be offering new products that will benefit many people who have sensitive skin concerns,” Macalintal said.

 

More so, the young CEO also stressed that with all the achievements of the brand this year, she hopes to inspire other entrepreneurs not to give up and to persevere more. “I know it is hard, actually really hard to see if whatever we are doing will eventually lead us to success, there will be days that we want to give up and there will be days that things look okay…we just need to focus on our goal, and that is to succeed,” she quipped.

Read more about this article here: https://www.metropoler.net/proudly-lokal-diwatang-maria-soars-high-this-2020-amid-the-pandemic/

From Acne Problems to a Beauty Business: The Diwatang Maria Journey

As a child, Diwatang Maria owner and founder Maria Concepcion Macalintal had skin issues that caused other kids to tease her.

While she was growing up, her mother took her to specialists. But when she started working in the corporate world, she tried different types of soaps and spent money on beauty products.

Fast forward to her academic stint in Milan when she got interested in attending international expositions and events in Europe. She noticed that the Philippines was oftentimes not represented or recognized while other Asian countries such as Vietnam, Malaysia, and Singapore had their own contingents.

It was then she decided that she will create something representing Filipino craftsmanship and ingenuity.

“In coming out with my own products, I wanted to make sure that it will address the needs of Pinoys when it comes to skincare. In doing so, the products should be giving solutions to skin problems that are unique to Asian skin, especially the Filipinos,” she said.

Love of country and love of skin

Macalintal spent long hours to develop the products that she had in mind. She wanted to promote organic skincare while fostering nationalism, at the same time.

She formed a team of researchers, craftsmen, and a chemist to help formulate the product.

“It took us at least nine months in the planning, research, and testing before we came to perfection. We were determined to make our brand 100 percent pure, sincere, competitive, and reliable,” said Macalintal.

On September 10, 2018, they launched the Diwatang Maria organic soaps in three variants—Sinukuan, Makiling, and Cacao which they distributed through online selling.

“Each variant is a declaration of Pinoy’s ingenuity. We want to promote the stories of diwatas, the stories that made our childhood memorable because of the stories of love, bravery, and compassion that embody the diwatas,” she added.

 

Read more about this article here: https://www.businessnews.com.ph/from-acne-problems-to-a-beauty-business-the-diwatang-maria-journey-20200911/

Diwatang Maria soars high this 2020 amid Covid-19 pandemic; Looks forward to a better 2021

Diwatang Maria Corporation, the maker of premium organic soap Diwatang Maria, in a bid to inspire startup companies and even the small to medium entrepreneurs, in a virtual press conference held on November 20 announced the company’s milestones that were achieved during the past months, overcoming the challenges brought by the pandemic.

Diwatang Maria president and CEO Ma. Concepcion ‘Macon’ Macalintal shared with the members of the press and bloggers the little triumphs of the company over the past months that she see will eventually help Diwatang Maria realize its goals for the brand especially that her products are now available in All Day SupermarketSM Kultura and Sesou.

Macalintal, who is a passionate supporter of Filipino products and Filipino culture aims to encourage more Filipino consumers to patronize locally-made products especially during this global economic crisis.

Small victories

According to Macalintal, Diwatang Maria started to push the brand to the market only a couple of weeks before the lockdown, which became the biggest hurdle for Diwatang Maria to move and market the products.

No one was prepared for the lockdown and who would have thought that we will witness a global pandemic and economic crisis that we are facing now. But we have these little successes amid all these trials that everyone is facing,” she stressed.

Macalintal said that she risked a lot of things when she started building the brand. “I have so much faith in the ingenuity of Filipinos and I love our culture of Diwatas so I named the products after the three Filipina Diwatas. I quit my career because I know in my heart I have good products to offer and I want to reach out to many people who are depressing over their skin conditions, which I was in the same position before. I was dreaming big – to sell products that are also environment friendly but very good for the skin.”

One of the risks she took was for her products to be organic and eco-friendly but still affordable. “I believe that one of our successes is being able to offer premium organic soaps and at the same time package them in environment-friendly materials and sell at a reasonable price.”

 

The past months, Diwatang Maria relied on its online platforms to push its products until resellers coming from different parts of the country began offering the soaps. “On our 2nd anniversary last September, we launched our Bayanihan Program, which was aimed at getting at least 200 resellers by offering them a reseller kit that only cost P1632, inclusive of 15 soaps and sample soaps.”

Macalintal stressed that the Bayanihan Program was to help those who are looking for livelihood while in quarantine. “My heartfelt gratitude to all our resellers who play a big part on the growth of our company. Through the Bayanihan Program we reached our goal to grow the community of our resellers all over the county.”

Pushing the product a little bit more, those who have tried the soaps from other countries also started to partner with Diwatang Maria. Believing in the ability and knowledge of Macalintal, former colleagues who are living in other countries also shared her passion to promote Filipino products. “This year, Diwatang Maria reached the shores of the Bahamas, Singapore and the United Kingdom. And we are very pleased with the outpour of support of our kababayans in these countries. We also have orders from other continents but we will accommodate them next year, since our goal for 2020 is to penetrate the Philippine market better this last quarter of 2020.”

In the face of the pandemic Diwatang Maria is also thankful for another milestone, which she knows will open more doors for the brand. “A couple of months ago, one of the best news we received this year was when All Day Supermarket accepted Diwatang Maria. We are grateful for the their trust and for giving us the chance to be in their shelves,” Macalintal noted.

To make the year even better Diwatang Maria is once again rejoicing for another great feat – SM Kultura and Sesou will now offer Diwatang Maria soaps in their stores.

Last April, I was struggling to do everything on my own since I can’t let my staff risk their health in delivering the orders. I drove and delivered all the orders even if they are just two or three orders, or sometimes just one soap. I braved all the checkpoints and curfews, and looking back at the past months, I feel really blessed and thankful for all these little wins,” she added.

 

Diwatang Maria looks forward to a better 2021

Currently, Diwatang Maria premium organic soaps are available in Shopee, Lazada, All Day Supermarket, SM Kultura, Sesou and other online stores and social media platforms; however, the company is looking at bigger distribution channels since the demands from consumers nationwide are also getting bigger.

Aside from this, Diwatang Maria will also be launching new product line that is also organic and eco-friendly and will surely follow the same branding – carrying Filipino names.

We have several projects in the pipeline that will push the brand to the market and of course to continue support our small entrepreneurs to earn while at home. While we are still navigating and learning the curves of the new normal, Diwatang Maria next year will be offering new products that will benefit many people who have sensitive skin concerns,” Macalintal said.

More so, the young CEO also stressed that with all the achievements of the brand this year, she hopes to inspire other entrepreneurs not to give up and to persevere more. “I know it is hard, actually really hard to see if whatever we are doing will eventually lead us to success, there will be days that we want to give up and there will be days that things look okay…we just need to focus on our goal, and that is to succeed,” she quipped.

 

Read more about this article here: https://orangemagazine.ph/2020/diwatang-maria-soars-high-this-2020-amid-covid-19-pandemic-looks-forward-to-a-better-2021/

Diwatang Maria’s skincare tips during pandemic

Diwatang Maria Makiling is made with Papaya Enzyme and Kojic Acid that lightens the skin and fades dark spots. Kojic Acid is an organic compound derived from fungi-like mushrooms, used for fighting against melasma and hyper-pigmentation. Maria Makiling has Coconut oil and Aloe vera that together Kojic and Papaya have powerful antioxidants that cleanse the skin and fight against bacteria-caused acne and blemishes, leaving a healthy and glowing skin. This all-natural and paraben-free product and recommended to those with uneven skin tone and blemish-prone skin. #DiwatangMaria #OrganicSoap #GreenBeauty #Eco-friendly #naturalbeauty

Now that General Community Quarantine is in effect, we are now faced with different burdens especially that we have to adjust to the new ‘normal’.  One of the things that concern us is how we look when we go back to work? We had a challenging time during the almost 3 months of lockdown plus the many stressors we had to hurdle every day for sure took a toll on our skin. For several weeks we had no access to our different skin clinics and GCQ doesn’t guarantee that these service providers will reopen to serve their patrons.

But before our skin condition gets more terrible, let’s know some skin care tips from the founder of Diawatang Maria, a premium beauty soap brand, which prides itself as 100% Filipino brand, all-natural and eco-friendly.

Diwatang Maria Sinukuan is made with Oatmeal Kernel and Collodial Oatmeal that relieves skin irritation and itching that makes it perfect for sensitive skin. Maria Sinukan has Papaya Enzyme, Glutathione, and Kojic Acid, which all have powerful antioxidants that cleanse and lighten the skin. It also has Coconut Oil and Aloe vera that together with Oatmeal have anti-bacterial and anti-inflammatory properties, leaving a healthy and glowing skin. This all-natural and paraben-free product and recommended to those with sensitive skin and/or blemish-prone skin.

 

Diwatang Maria founder Ma. Concepcion Macalintal shared this skincare tips how to feed our skin the nutrients its needs to keep it healthy and glowing.

  1. Know your skin. Before jumping into any beauty routine, it is necessary to know your skin type. Each skin type has different needs and not everything we put on or use for our skin is good for us.
  2. Clean according to your skin type. People with normal skin usually are not worried about the products they use on their faces and for those who have sensitive skin cannot just use anything, but according to Macalintal, gentle soaps or facial foams are best for all skin types. “For oily or sensitive skin, it is good to use lukewarm water when cleansing the face and just pat dry with a clean towel, never rub the towel on your face.”

    She added to avoid soaps that contain alcohol, paraben, or toxic ingredients. “Look for ingredients like shea butter, oats, or aloe, these are known for calming effects on our skin.”

  3. Moisturize.  As we age, our skin loses its elasticity and moisturizing can help the skin to stay supple and hydrated. “Look for moisturizers that are best for your skin types. Moisturizing the skin is better done while you are still young to young,”
  4. Sunscreen is a must. The harmful UV rays from the sun can cause the skin to age rapidly and wearing sunscreen all the time will delay the signs of aging.
  5. Feed your skin. Medical studies have shown that the food we eat affects our complexion and choosing the right diet and food that contains necessary nutrients for healthy skin will surely reflect on your complexion. Here are some of the foods that are healthy for the skin
    • Cocoa – Rich in antioxidants and can help hydrate the skin. It also improves circulation.
    • Oats – Aside from the rich fiber it provides, which helps our digestive system, oats can soothe irritation and itching. According to Lisa Drayer, MA, RD, author of The Beauty Diet, oats prompt the body to produce insulin and increase the production of hormones known as androgens. “Elevated androgens cause sebaceous glands in the skin to secrete more oil that gets trapped inside pores, causing pimples.”
    • Carrots – Rich in vitamin A and known for its good effects on the skin. A study done in the United Kingdom in 2011 showed that people who eat more carrots have more glowing skin.
    • Eggs – A single egg is packed with proteins and it has selenium that is a powerful antioxidant.
    • Papaya – We all love papaya not because of it is well known for its enzymes that can whiten the skin but this fruit is also rich in vitamin A and rich in fiber.
  6.  Use non-toxic skincare products. The number one enemy of our skin is the chemicals we unknowingly apply on our faces, arms, legs and body. “This is what makes Diwatang Maria, a good choice. Diwatang Maria soap variants clearly show the ingredients they contain. We sometimes overlooked the labels of the products we are using because we heard from our friends or family members that a certain beauty product was effective. I think one of the best ways to address our skin problems is to be aware of the things we use,” Macalintal stressed.

Diwatang Maria Cacao is made with Oatmeal Kernel and Collodial Oatmeal that relieves skin #OrganicSoap #GreenBeauty #Eco-friendly #naturalbeauty irritation and itching that makes it perfect for sensitive skin. Maria Cacao has Shea Butter which is one best anti-aging agents for the skin, stimulates the production of collagen. Together with Aloe vera, it moisturizes skin and restores the elasticity of the skin. It also has anti-inflammatory and anti-free radical properties leaving healthy and glowing skin. This all-natural and paraben-free product and recommended to those with normal or sensitive skin. It can also be used as a remedy for sunburn or skin peeling. #OrganicSoap #GreenBeauty #Eco-friendly #naturalbeauty

 

Diwatang Maria is a proud Filipino brand, which uses premium natural ingredients to ensure efficacy and safety. It has three variants – Diwatang Maria Sinukuan with colloidal oatmeal, kernels, coconut oil, aloe vera, glutathione, and kojic acid; Diwatang Maria Makiling with papaya enzymes, coconut oil, kojic acid and aloe vera; Diwatang Maria Cacao with colloidal oatmeal, kernels, shea butter and aloe vera.

Diwatang Maria also supports other Filipino independent brands that are helping fight the social and economic crises caused by the pandemic through initiatives and efforts. “We are part of Lift Lokal. Through this new online platform, you get access to the latest discounts and deals from countless Filipino independent brands, support jobs through your purchases, and promote causes that keep us safe from COVID-19. This is a call to save our economy and to leave no one behind as we battle this crisis,” Macalintal added.

Macalintal also invited entrepreneurial individuals to join Diwatang Maria as distributors or resellers. “We are offering exciting packages for those who want to be our partners in the business. Let’s take advantage of earning at the comfort of our homes since most of the people now prefer work from home arrangements.”

Diwatang Maria is available in Lazada and Shoppee. Follow and like us on FB: www.facebook.com/diwatangmariaph/. Instagram: diwatangmariaph

 

Read more about this article here: https://cookmagazine.ph/blog/2020/06/07/diwatang-marias-skincare-tips-during-pandemic/

More than just organic soaps

In past years, more and more skincare companies have shifted to using natural and organic ingredients in their products to carry the “clean label.” This is a guarantee that no preservatives and artificial ingredients can be found in said product.

Green beauty, also often called “eco beauty,” has triggered spikes in public consciousness across the country, with one of the true-to-nature brands successfully emerging as Diwatang Maria — a proudly Filipino brand of high-quality soaps.

 

Its founder and CEO Ma. Concepcion Macalintal started Diwatang Maria back in 2018 after seeing the need to provide beauty products that would not only help consumers attain the results they want, but are also organic, safe to use, free from harmful and toxic ingredients, and safe for the environment.

At a virtual event, Macalintal said, “The focus of the brand is to provide premium, natural, organic and eco-friendly skincare products. Our mission really is to lead the green beauty movement and bring out the best in every skin type using plant-derived skin care products and to offer sustainable skin care solutions not only locally but also abroad.”

She furthered, “Aside from that, we want to be a world-class distributor and retailer of organic skin care products and champion on social entrepreneurship, social responsibility and sustainability.”

Born in 2018 at Sta. Rosa, Laguna, the company only decided this pandemic year to move to Taguig in May 2020.

“Diwatang Maria began pushing the brand only a couple of weeks before the lockdown, which became our biggest hurdle to move and market the products. No one was prepared for the lockdown and who would have thought that we would witness this global pandemic and economic crisis? But we are blessed to experience little successes amid all these trials,” she stressed.

Asked why she began the brand, Macalintal replied, “I have so much faith in the ingenuity of Filipinos and I love our culture. I quit my career because I know in my heart, I have good products to offer and I want to reach out to many people who are depressed over skin conditions. I was in the same position before.”

Meanwhile, as to the name Diwatang Maria, Macalintal traces it to her roots in Laguna.

“I have a bit of a bias because I’m there. I studied in University of the Philippines Los Baños and as you can imagine, most of my life, I was with Maria Makiling at the foot of the mountains,” she explained.

“I was influenced by the diwatas because in the Philippine pre-colonial times, three diwatas or goddesses were known for their power and beauty. Legend has it that the diwatas protect the mountains that they inhabit. Inspired by the stories of how they protect the environment, we choose to create organic products, which aren’t harmful to Mother Nature.”

 

At the moment Diwatang Maria have three pilot products which are all FDA-approved. These are Maria Makiling with papaya enzyme and kojic acid which lightens uneven skin, fades dark spots, melasma and hyper-pigmentation; Diwatang Maria Sinukuan with glutathione and kojic acid for skin brightening; and Diwatang Maria Cacao, with collodial oatmeal and kernels, shea butter for anti-aging.

In the past months, Diwatang Maria is grateful that their online platforms attracted many resellers across the country began offering the soaps.

“On our 2nd anniversary last September, we launched our Bayanihan Program, which was aimed at getting at least 200 resellers by offering them a reseller kit that only cost P1632, inclusive of 15 soaps and sample soaps.”

The Bayanihan Program was mounted to help people who needed to earn money while in quarantine.

“My heartfelt gratitude to all our resellers who play a big part on the growth of our company. Through the Bayanihan Program we reached our goal to grow the community of our resellers all over the county.”

Moreover, Macalintal shared how Diwatang Maria has reached foreign shores this year. They are now in the Bahamas, Singapore and the United Kingdom, thanks to Filipinos living there who are just as passionate to promote local products.

Currently, Diwatang Maria’s premium organic soaps are available via Shopee, Lazada, All Day Supermarket, SM Kultura, Sesou and other online stores and social media platforms.

 

Read more about this article here: https://www.manilatimes.net/2020/12/05/weekly/the-lookbook/diwatang-maria-more-than-just-organic-soaps/804989/

Through Online Selling, This Start-Up Rises Above the Pandemic Challenges

While most people are stuck at home during the pandemic, a young social entrepreneur from Laguna has been working on a project inspired by her childhood story of overcoming skin problems.

Maria Concepcion Macalintal, founder of organic soap company Diwatang Maria, returned to the Philippines after studying in Europe and working in Singapore, to create a Filipino brand and promote entrepreneurship.

After tremendous amounts of research in Manila, Milan, and Marseille, she is now head of a growing company. Despite the pandemic, she has been using her project management expertise to create jobs for Filipinos and, soon, will ship her brand to the United States, United Kingdom, and other countries, even the Bahamas.

 

Leap of faith

The 30-something innovator had enjoyed the posh lifestyle of Asia’s best cities and Europe’s fashion capital when she decided to leave everything behind, and start focusing on creating an internationally competitive beauty brand.

As a child, Macalintal used to have skin issues. Just like most teenagers, she was the object of ridicule of some unscrupulous teeners. Her mother would diligently take her to specialists when she was growing up. When she started slaving away in the corporate world, she experimented on all types of soaps and splurged on popular beauty products.

She used to be one of those consumers whose buying behavior is influenced by popularity and fad, without considering so much about price or quality or safety.

And so, exactly two years ago Macalintal put up a company. She wanted to compete with the best in the market. She wanted to prove that Filipino products are of high standards, safe, sincere, reliable, and good as advertised.

Macalintal, a graduate of the University of the Philippines, used her knowledge and skills in her specialty industry, the global relocation business.

After working in Singapore for five years, she became part of an Erasmus Mundus program by the European Union and received a triple master’s degree in strategic project management in Politenico di Milano in Italy, Heriot Watt University in Scotland, and Umea University in Sweden. It was during her stay in Milan that she figured out what she really wanted to pursue in life.

While studying there, she had a penchant for attending international expositions and events in Europe and noticed that the Philippines was usually not represented or recognized while neighboring countries such as Vietnam, Malaysia, and Singapore had their own contingents.

From then on, she made a vow to create something that would proudly represent Filipino craftsmanship and ingenuity.

Diwatang Maria, the skincare innovator

With all the inspiration, knowledge, experience and resolve to awaken the “Diwatas” in every Filipino that will not only promote organic skincare and foster nationalism at the same time, Macalintal spent sleepless nights to perfect the products she’s been forming in her mind.

She immediately formed her team of researchers and craftsmen, then tapped the expertise of a respected chemist to help her formulate a product that would cater to the needs of the Filipinos as far as skincare is concerned. And to guarantee the efficiency and the realization of her long-term goals, she found a good partner in the person of Maria Daisyrie Almendras-Ward, a former colleague in Singapore who shares her passion and advocacies for quality and organic skin care and anything that is proudly Pinoy.

Having tried and tested other local and imported products, Macalintal and Ward put the brand in a different market positioning, which is less popular to the majority of the market they are trying to reach.

Organic soaps are gaining popularity not just in Asia but in different parts of the world. Knowing and believing in the benefits of organics, Macalintal and Ward decided to produce organic soaps by combining technology with organics. The result is a well-crafted product.

And on September 10, 2018, Macalintal and Ward, together with other partners, launched Diwatang Maria variants – Diwatang Maria Sinukuan,  Diwatang Maria Makiling, and Diwatang Maria Cacao in the market, distributing through online selling.

 

Every sale is an act of advocacy, empowerment and bayanihan

For many start-up businesses, the goal is to maximize everything and save money as much as possible. Diwatang Maria also designed their business to be cost-efficient but not to the point of harming the environment.

“Honestly, it is hard to be in a business that promotes eco-friendly products since it would mean more production cost. For Diwatang Maria, we shifted to no plastic packaging because we believe that our Diwatas are guardians of the environment. And to live up to our name, we promote plastic-free packaging, and we guaranteed that our products are only from plant-based ingredients.”

Diwatang Maria for the past two years has been a picture of empowerment since it has been assisting Filipinos to start even a small business through their reseller programs that start at as low as P1632.

Doing projects in the “new normal,” however, is a challenge for every person and business entity. To survive every day of uncertainty entails perseverance.

“The pandemic has changed everyone. It has changed personality, attitudes, views, principles, and beliefs. And it has remodeled how we do business, how we make a living. It has redesigned and reshaped the norms. With this fact, Diwatang Maria in its own little ways is guiding those who are interested to brave the challenges of this pandemic through small acts of generosity and bayanihan,” she said.

For the past two years, particularly the past eight months, Diwatang Maria has been making different efforts to help communities face safely the pandemic. Just recently to celebrate its 2nd anniversary, it launched its Bayanihan in the time of pandemic campaign through its social media platforms. Diwatang Maria is giving away resellers kits and some of its partners, existing resellers also sponsored individuals to become Diwata resellers.

“Diwatas are also heroes, and in every Diwata reseller is a hero since these people are fighting to live a decent life, to lift others. And for our 2nd anniversary, Diwatang Maria will rise above the challenges of this pandemic and we would like to invite everyone who feels that there is an inner Diwata in them, to be a part of our team and experience business that advocates for  the environment, empowerment, bayanihan and of course Filipino beauty – inside and out,” Macalintal said.

To know more about Diwatang Maria, visit www.diwatangmaria.com or like and follow FB/IG: diwatangmariaph. Diwatang Maria is available on Shopee, Lazada and selected All Day Supermarket.

 

Read more about this article here: https://mb.com.ph/2020/11/01/through-online-selling-this-start-up-rises-above-the-pandemic-challenges/

Pinoy’s 5 major skin problems answered

Majority of Asians experience five major skin problems due to their adaptation to their climate and the pigment composition of their skin, surveys have shown. Because of this Asians need different skin-care regimens.

And among Asians, Filipinos, both men and women suffer from these five common skin conditions; however, most of the soaps marketed in the country are for skin lightening while discounting the real skin concerns of the consumers.

Diwatang Maria, the newest beauty bar soap in the country today features three soap variants that address Pinoy skin concerns while boasting of its premium quality ingredients.

Aside from the fact that Diwatang Maria soaps are 100 percent organic, the three variants—Diwatang Maria Makiling, Diwatang Maria Sinukuan and Diwatang Maria Cacao contain combinations of premium-grade organic ingredients that are best for several skin problems.

Ma. Concepcion Macalintal, President and CEO of Diwatang Maria said that before she decided to finally take this journey of manufacturing and distributing beauty soaps she noticed that most of the soaps available in the country are mostly for lightening. “The shelves in the supermarkets and grocery stores are already full of different skin lightening soap and this is the reason we made Diwatang Maria not just for skin lightening but to really address what Filipino skin needs.”

According to Macalintal the five most common skin conditions among Pinoys are sensitivity or prone to pimples and acne, dark spots, oiliness, dry skin that lacks radiance, and hyperpigmentation. “These are the skin problems that Diwatang Maria would like to answer so we combined premium quality organic ingredients that will not only lighten the skin but treats several skin issues,” Macalintal noted.

Macalaintal also added that they are using virgin coconut oil as the soap base of Diwatang Maria, and by doing this, consumers, can enjoy the benefits of VCO. “I personally make sure that each variant contains enough of the primary ingredients to ensure that our consumers will enjoy the results that we promise.”

Papaya enzymes and kojic for pimples, dark spots and hyperpigmentation

Combining the power of kojic acid, papaya enzyme and aloe vera guarantee impressive results in just a couple of weeks. Kojic Acid and papaya enzymes are known effective skin lightening agents and they also help in controlling the oiliness of the skin, thus, treat pimples and acne. Kojic acid is also known for improving the appearance of melasma and hyperpigmentation.

Oatmeal kernel for sensitive skin that lacks radiance

This variant is gaining popularity not only for its benefits on the skin but for its lavander scent, which has calming effect.

Enriched with glutathione, kojic acid and papaya enzyme, Diwatang Maria Sinukuan will surely make your skin glow and best for sensitive skin because it contains glutathione, which is a known a powerful antioxidant that can help prevent inflammation.

Infused with oatmeal kernel, Diwatang Maria Sinukuan also helps in removing excess oil and dead skin cells, thus, leaving the skin radiant and glowing. Because of the anti-inflammatory properties of oatmeal and glutathione this soap variant is best for people whose skin reacts easily to dirt, dust, bacteria and chemicals.

Cacao for dry dull skin

Maria Cacao

Not all people want to have fairer skin, there are many Pinoys and Pinays who embrace their morena complexion, and this is the reason Macalintal designed Diwatang Maria Cacao variant.

This chocolate-scented soap will give your skin the moisture and radiance it needs with the skin enhancing and anti-aging benefits from oatmeal kernel, colloidal oatmeal, and shea butter. These ingredients help our skin to maintain and stimulate collagen production. Together with aloe vera, Diwatang Maria Cacao can help the skin restores elasticity while fighting inflammation and free radicals with every bath.

According to Macalintal all Diwatang Maria products are paraben-free, and free of other harmful ingredients. “Our soaps are organic and very safe on the skin as they contain no chemical, everything that we used to form every soap is from natural ingredients and of premium quality.”

Diwatang Maria is very proud to be known as a Filipino brand, that provides premium quality organic soaps, and advocates eco-friendly products. Diwatang Maria is available in Lazada and Shoppee.  Follow and like on FB: www.facebook.com/diwatangmariaph/. Instagram: diwatangmariaph.

Read more about this article here: https://businessmirror.com.ph/2020/07/30/pinoys-5-major-skin-problems-answered/